SHELLDRIFT SURF CO
SHELLDRIFT SURF CO.
Shell Drift is a sunny Queensland surf school built on good vibes, salty hair, and living in tune with the ocean. They offer lessons for all ages alongside yoga by the sea and community events.
How I helped: I designed a playful, coastal-inspired brand identity with beachy tones, carefree typography, and a lovable turtle mascot — plus Facebook profile and cover images to bring their spirit online. The result? A brand that feels like sunshine, saltwater, and soul.
Shell Drift Surf co.
The logo captures the spirit of Queensland’s relaxed beach culture and deep connection to nature
TURTLE
At its heart is a stylized turtle — a nod to the sea turtles that often drift alongside surfers near the shore. The turtle’s swirling shell suggests movement, flow, and balance — qualities that reflect the company’s focus on not just surfing, but also beachside yoga, balance training, and mindful living.
TYPOGRAPHY
The hand-drawn lettering is intentionally rustic and slightly askew, inspired by the tilted beach shack that serves as ShellDrift’s home base. Slightly rounded corners and imperfect edges mirror the curves of well-loved surfboards and the organic rhythm of life by the sea
HARMONY
Altogether, the design feels grounded, playful, and unmistakably coastal — just like the ShellDrift community itself.
